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Churn Bites
Churn Bites – The Customer Success & Retention Podcast for B2B SaaS
Retention is the new growth. Welcome to Churn Bites, the no-fluff podcast where B2B SaaS leaders uncover the secrets to reducing churn, increasing adoption, and driving predictable revenue growth.
Join Brian Polackoff (CEO & Founder, Churn Assassin) and Dan Wilson (Go-To-Market Director, Churn Assassin) as they break down real-world customer success challenges in bite-sized episodes. Whether it's boosting product adoption, building feedback loops, or fixing churn blind spots, Churn Bites delivers tactical insights, expert interviews, and actionable strategies to help you keep customers longer.
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All Episodes
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Episode 9: The Communication Gap Costing You Customers
Discover why your product updates could be the key to reducing churn! In this insightful episode of Churn Bites, we talk with Brian Sierakowski from ChangeBot.AI about the critical importance of keeping customers informed about your product changes. Are your customers canceling because they don't know about features you already built? Brian Sierakowski shares his journey from frustrated founder to creating an AI-powered solution that helps companies communicate product changes effectively. Stop losing customers due to poor communication and learn how regular updates can dramatically improve retention! Ready to transform your customer communication strategy? Watch now! Get ahead of your customer cancellations effortlessly with Churn Assassin's 2-min setup. Save time, boost retention by 30%, and secure your growth. Learn more: https://churnassassin.com Connect with us on our socials (LinkedIn, YT, FB, IG, TikTok, X): https://churnassassin.com/connect-with-us Brian Sierakowski: LinkedIn - https://www.linkedin.com/in/briansierakowski/
Episode 8: How Quantifiable Value Prevents Churn
Discover the key to eliminating customer churn: quantifiable value. In this eye-opening episode of Churn Bites, customer success expert Brian Hansen reveals why measuring what truly matters to customers is the foundation of retention. Learn how to: • Identify and track meaningful customer outcomes from day one • Avoid the trap of misleading metrics and green health scores • Recognize when a customer is a bad fit for your solution • Transform your customer success strategy with outcome-focused approaches • Build renewal processes that executives can easily justify Stop watching customers walk away despite your best efforts! Brian Hansen shares practical strategies that turn measurable value into predictable retention. Ready to slash your churn rate? Watch now!.jpg)
Episode 7: This Crazy Monthly Billing Hack Transformed This Dying SaaS Business
Joe Wilkinson returns to share a controversial but effective strategy for founders facing unexpected customer churn. Learn why switching from annual to monthly plans creates urgency, accelerates feedback loops, and forces your entire organization to focus on what truly matters for retention. Featuring Joe Wilkinson from Artisan Strategies - a growth expert who's helped companies scale from 50 to 700 people and reach $100M in revenue..jpg)
Episode 6: Cleaning Up the Funnel to Fix Churn
In this episode of Churn Bites, host Dan Wilson talks with Joe Wilkinson, a growth consultant specializing in conversion and retention, about tackling churn at the top of the funnel. Joe shares the story of a company struggling so much with churn that they had to lay off their entire marketing team and stop all paid and organic acquisition. Through a deep dive into their user journey, Joe identified major issues: misleading acquisition tactics, an overloaded onboarding experience, and a product cluttered with unnecessary features. By streamlining the product, focusing on the 80% use case, and removing distractions, they significantly improved retention—without restarting marketing. Eventually, the company regained profitability and successfully resumed ad spend. Joe also shares actionable strategies for handling resistance when making product changes, including escape hatches (minimizing but not eliminating features) and A/B testing to validate what truly drives retention. If your company is battling churn, this episode is packed with insights on refining customer journeys and making data-driven decisions. Find Joe’s insights at artisanstrategies.substack.com and more Churn Bites episodes at churnassassin.com..jpg)