How Airelys Tech Reduced Churn by 36% Using Churn Assassin's Real-Time Customer Health Scoring Solution

Airelys Tech, a fast-scaling B2B SaaS company, delivers cloud-based project management tools to mid-market organizations. Their product was sticky, the user base was growing, and expansion was on the horizon. But beneath the surface, one metric was pulling them down: churn.

Despite a high-quality product, Airelys was losing nearly 1 in 5 customers every year, an 18% annual churn rate that was bleeding over $100K in ARR. And the most frustrating part? The signs were there, but they were hard to see until it was too late.

“By the time we realized a customer was slipping away, it was already over,” said Mark T., CEO of Airelys Tech. “We needed a smarter way to track customer health, something always-on, not just a gut check at renewal time.”

The company had tried using spreadsheets, CRM tags, and even a patchwork of dashboards to keep tabs on client engagement. But the manual effort wasn’t scalable, and it left their Customer Success team reacting to fires rather than preventing them.

That’s when they implemented Churn Assassin.

With near-zero-configuration deployment, Churn Assassin’s AI-powered Customer Health Monitoring agent went to work immediately. Within minutes, the system began analyzing behavioral signals across Airelys’s customer base and feeding insights directly to the CS team in real time.

Using Churn Assassin’s proprietary and purpose-built machine learning models , the team gained a daily pulse on customer engagement and health. CSMs could now see which accounts were trending down, which were stable, and which needed urgent intervention. No more guessing.

The platform’s Sentry Downtrend Dashboard served up prioritized risk lists daily, while the Company HQ feature gave reps a centralized view of each account’s engagement history, usage patterns, and communication timeline.

The results were staggering.

In just six months:

• Churn dropped 36%

• Over $100K in ARR was preserved

• Customer satisfaction climbed

• CSMs became proactive, not reactive

“Churn Assassin gave us clarity we never had before,” Mark said. “We can finally focus on the right accounts at the right time and stop playing defense.”

For Airelys Tech, customer health monitoring isn’t a reactive process anymore, it’s their competitive edge.