Airelys Tech Cuts Churn by 36%
Saving Over $100K

Company Overview:

Airelys Tech, a fast-growing B2B SaaS provider, specializes in offering cloud-based project management tools to mid-market companies. Despite their innovative solutions and strong customer base, Airelys Tech was struggling with a rising churn rate. Retaining existing clients became a top priority as the company sought to stabilize their growth trajectory.

Challenge:

Airelys Tech faced an annual churn rate of nearly 18%, causing significant revenue loss and unpredictable growth projections. The leadership team recognized that understanding early signals of churn and intervening promptly was essential to curbing cancellations. With over $100K in lost revenue tied to churn, it was clear that something needed to change.

Solution:

Airelys Tech turned to Churn Assassin for a comprehensive solution to their retention problem. By implementing Churn Assassin’s predictive analytics and easy-to-read churn signals, Airelys Tech was able to:

• Identify at-risk clients through detailed churn signals before dissatisfaction became unmanageable.
• Track real-time user behavior with the Daily Target List, enabling customer success teams to intervene with tailored outreach.
• Leverage predictive churn alerts to automate proactive check-ins, saving the customer success team valuable time while improving client relationships.

Additionally, Airelys Tech utilized the Detailed Company Profiles to log calls, track client history, and centralize all key performance insights, ensuring their customer success managers had a 360-degree view of each client’s engagement and potential risks.

Results:

Within six months of using Churn Assassin, Airelys Tech achieved remarkable results:

• 36% reduction in churn, translating to over $100K saved in annual recurring revenue.
• A significant improvement in client satisfaction scores, as customer success managers could now reach out proactively, reducing frustration for at-risk clients.
• Enhanced internal processes for client outreach, making the team more efficient and results-driven.

Quote from Mark T., CEO and Founder

 "Churn Assassin transformed how we approach client retention. The insights we now have allow us to act before a client even realizes they’re dissatisfied. Our churn rate dropped by 36%, and we've saved over $100K this year alone. It’s not just a tool—it’s a game changer for our customer success strategy."