How Churn Assassin Works

Up and running in minutes, Churn Assassin is your plug-and-play customer health monitoring agent. Powered by AI, data science, and machine learning, it continuously re-evaluates account health and sends real-time alerts whenever a customer needs intervention—or even when there’s a sales opportunity for expansion. No guesswork. No surprises. No last-minute rescue missions. Your team gets actionable insights to step in and support customers at the right time, every time.

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2-Minute Setup

It all starts when you complete a simple setup that takes just minutes.
  • Add the Churn Assassin tracking snippet, called Sentry Beacon, to your SaaS product—copy and paste it yourself, let your team handle it or deploy through Google Tag Manager
  • Once installed, Sentry Beacon starts to collect and send data immediately to the Churn Assassin Sentry Agent, our customer health monitoring agent
  • The Sentry Beacon works silently, in the background with no lag, no bugs, and no disruptions to your application's user experience
Churn Assassin Tracking Code Installation
Churn Assassin Step One

Users Engage With Your App

Everything remains unchanged for your users
  • As users interact and engage with your app, Sentry Beacon sends the details to our secure systems to build a rich database of user activities, clients, behaviors and begins analysis of customer health
  • Every interaction is encrypted using the strongest algorithms available
  • Once the data is received in our secure systems Sentry Agent (see below) takes over
Mock Website Mockup
Churn Assassin Step Two

Sentry Agent Goes to Work 

Sentry Agent is comprised of our five (5) machine learning models which:
  • Automatically analyzes user engagement data captured by our tracking code, Sentry Beacon, against 300+ known, evidence-based, churn behaviors and signals
  • Identifies upselling opportunities for highly engaged accounts
  • Detects otherwise undetectable anomalies in engagement and system activity
  • Analyzes the detailed characteristics of system engagement, going beyond what was accessed, by who and when
  • Improves over time as it learns more about your clients, users and application
  • Each of our machine learning models generates a highly technical and detailed report, which is then sent to Sentry AI for final analysis.
Note: Your data is stored separate and not shared with our other customers
Churn Assassin's Sentry Agent, Five Machine Learning Models
Churn Assassin Step Three

Sentry AI Starts Analysis

Sentry AI, a purpose built AI that hunts down churn.
  • Receives the reports from our machine learning algorithms, Sentry Agent
  • Categorizes and Groups clients into clear risk segments: High, Normal, Low, Trending Down
  • Categorizes and Groups clients into clear revenue expansion segments: High, Normal, Low
  • Generates Renewal Probability Scores
  • Generates Churn Predictions
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Churn Assassin Sentry AI
Churn Assassin Step Four

Receive Automated Reports

Automated reports are sent to you and your team when intervention is needed.
  • Reports for Churn Risk accounts and upselling opportunities
  • Daily, weekly, monthly, quarterly and annual reports
  • Customize which reports you wish to receive
  • Reports include:

    • Client risk breakdowns
    • New Predictions
    • Renewal Probability Score changes
    • Actionable Insights
    • and much more
Churn Assassin Weekly Digest Email Notification
Churn Assassin Step Five

Retain Client Accounts

You take the wheel. Once a interventions are needed:
  • It's go time for you and your team
  • Use your own churn mitigation playbooks through manual or automated outreach
  • Utilize Churn Assassin's features to get the full account picture
  • Instantly turn your CRM into an early intervention machine with automated workflows to create tasks and send email nurturing campaigns to target accounts using our integrations
  • Increase revenue retention and expansion
Churn Assassin Retain Customers
Churn Assassin Step Six

Stop Reacting
Start Monitoring

Start your free trial today. Its simple and only takes a couple of minutes to be up and running. You can even get started without a credit card.

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The data-science behind the solution

Churn Assassin employs sophisticated strategies, technologies, and methods utilized by leading companies like Amazon, Google, and Netflix, which were once inaccessible. Explore the science, the data-science that is, behind Churn Assassin. If the names mentioned below are new to you, there's no need to worry. We've simplified data science so that you don't need to understand these methods or techniques.

We take care of the data science, while you focus on what's important.
Average True Range

Average true range (ATR) is a technical analysis indicator that measures volatility by decomposing the entire range for a period of time. This process allows for deeper understanding of day-to-day variances in behaviors.
Standard Deviation Analysis


A standard deviation is a measure of how dispersed the data is in relation to the mean. Low, or small, standard deviation indicates data are clustered tightly around the mean, and vice-versa.
Relative Strength

The relative strength index (RSI) is a momentum indicator used in technical analysis. RSI measures the speed and magnitude of a recent activity changes to evaluate usage thrust conditions.
Notable Behavior Monitoring

You probably already recognize which specific areas of your application signal trouble when a customer accesses them. Maybe an account billing page, subscription cancellation page, etc.  We watch specifically for these known behaviors.
Dynamic Aggregate Analysis


Dynamic Aggregate Analysis is an indicator commonly used in technical analysis. The reason for calculating the Dynamic Aggregate is to help smooth out the activity/behavior data by creating a constantly updating value.
Stochastic Strategy

 Stochastic oscillator is a momentum indicator comparing a particular value to a range of its values over a certain period of time. 
High/Low Monitoring

Being aware of when customers achieve new usage milestones can provide valuable insights and enhance your efforts in preventing churn.
User Ghosting

Churn frequently occurs when a key user in a customer's account exits the organization. Customer Success Managers are often taken by surprise as this information typically arrives too late. Having access to this information almost immediately allows you to respond promptly.
Random Forests

Random Forest is an ensemble learning method used for classification and regression tasks. It builds multiple decision trees using different random samples of the data and combines their predictions for a final result. 
Logistic Regression

Logistic Regression is a statistical model used for binary classification problems—where the outcome is one of two classes (e.g., churned vs. not churned). Despite its name, it’s not actually a regression model; it’s a linear model for classification.
Gradient Boosting

Gradient Boosting is an ensemble learning technique used for both classification and regression tasks. It builds a series of decision trees sequentially, where each new tree focuses on correcting the errors made by the previous trees. Gradient Boosting learns in stages, optimizing the model by gradually minimizing the loss (error).
Neural Networks

Neural Networks are inspired by the human brain. They consist of layers of interconnected nodes (neurons), where each neuron takes in inputs, processes them with weights and biases, and passes the result through an activation function. The network learns by adjusting these weights based on the error using a process called backpropagation.

This isn’t just another heavy, expensive customer success platform that collects dust. It’s your fully autonomous customer retention software and health monitor, running quietly in the background—relentlessly watching your accounts, ensuring stability, and driving predictable revenue growth through retention and expansion.

becoming a

Churn Assassin

means never being caught off-guard again by a cancelling client. With the full power of our evidence-based churn signals you can rest easy knowing we are monitoring every client, every day, so you don't have to.

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