Churn Bites Episode 9

Topic: The Communication Gap Costing You Customers. | Guest: Brian Sierakowski | Date: June 2025

 

 

About our guest...

 

Brian Sierakowski

Founder | Changebot.ai

brian-Sierakowski-linkedin-photo

I’m Brian Sierakowski. I’m a multi-time SaaS founder (with a couple exits), former CEO of Baremetrics, and now the founder of Changebot AI. Over the last 15+ years, I’ve lived the same pain over and over: Building great features that no one hears about. Not because we didn’t care, but because there was never time to turn dev work into customer-ready messaging. That gap costs real money. Missed renewals. Lost trials. Sales teams in the dark. And customers churning because they don’t know what’s changed. That’s why I built Changebot; to help SaaS teams turn every product update into a polished, customer-friendly announcement without stealing hours from developers or marketers. It connects to your GitHub, drafts updates, and closes the loop with your users—automatically.