Segmentation That Powers Engagement

Automatically group accounts and users based on real behaviors, properties, and lifecycle events.

Overview

 

Churn Assassin’s Customer Segmentation lets you dynamically group customers or end users into meaningful segments, automatically or manually. Whether you need to power targeted messaging, personalize onboarding, or streamline reporting, segmentation ensures the right actions are taken for the right people at the right time. Segments seamlessly integrate across Churn Assassin—for in-app panels, messaging, surveys, automation, and reporting—enabling precision at scale.

Key Benefits

  • Account or User-Based Segments: Segment both companies and individual users to support varied workflows.
  • Manual or Automatic Membership: Keep full control, or let Churn Assassin dynamically assign segment members.
  • Multi-Criteria Filtering: Combine properties, behaviors, and interactions to build powerful segments.
  • Nested Logic & Operators: Use “is known,” “between,” “contains,” and other logic to define dynamic rules.
  • Fuel Personalized Experiences: Power in-app messaging, content panels, surveys, and automations with segment-based logic.
Segmentation Mockup - iMac
I love how easy it is to create automated segments. We use them to show targeted content, trigger alerts, and even customize our in-app experience—without engineering.
- Dana C.
Director of Customer Success
 

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