Brian Polackoff

Building a Successful B2B SaaS Company

3 min read

Building a Successful B2B SaaS Company: A Founder’s Journey

Building a Successful B2B SaaS Company: A Founder’s Journey Starting and nurturing a B2B SaaS company is a journey that combines innovation, persistence, and learning. From the inception of an idea to scaling a fully-fledged business, each step...

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B2B SaaS Customer Retention Strategies: The Ultimate Retention Strategy

6 min read

B2B SaaS Customer Retention Strategies: The Ultimate Retention Strategy

The real challenge lies in mastering customer retention for sustainable growth. This article delves into the critical area of B2B SaaS customer...

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How Your B2B SaaS Learns from Churned Customers to Improve Retention?

10 min read

How Your B2B SaaS Learns from Churned Customers to Improve Retention

Understanding why customers leave is just as important as knowing how to attract new ones. Customer churn represents a significant challenge for SaaS...

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Best Customer Success Software: The Ultimate Guide

5 min read

Best Customer Success Software: The Ultimate Guide

Customer success isn’t just a department, it’s a revenue-driving strategy. Companies are finally recognizing that retaining customers is not only...

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100 Real (and Ridiculous) Reasons B2B SaaS Customers Cancel Their Subscriptions

5 min read

100 Real (and Ridiculous) Reasons B2B SaaS Customers Cancel Their Subscriptions

Churn is inevitable, but have you ever wondered why B2B SaaS customers really cancel? Some reasons are predictable, budget cuts, poor adoption,...

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Customer Segmentation to Reduce Churn and Improve Your Customer Retention

5 min read

Top Uses of Customer Segmentation to Reduce Churn and Improve Your Customer Retention Strategy

Understanding and addressing customer needs has become paramount for businesses aiming to cultivate loyalty and minimize churn through needs-based...

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Churn Terminology

4 min read

Confused by all the Churn Terminology?  Churn Assassin can help!

Customer churn, often referred to as customer attrition, is a key metric for businesses, especially in the subscription-based world of B2B SaaS....

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Calculate Churn Rate and Reduce Churn

5 min read

Understanding Customer Churn: Calculate Churn Rate and Reduce Churn

In today's competitive business landscape, understanding customer churn and developing strategies to reduce it are paramount to sustaining growth and...

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Customer Success in SaaS

5 min read

Customer Success in SaaS: Strategies to Combat Churn and Drive Growth

In the competitive landscape of B2B SaaS, optimizing customer success has emerged as a pivotal strategy for reducing churn and propelling business...

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